Here is a rewritten version of the article in a neutral tone, with some minor edits for clarity and readability:
Beauty Tech Startup Boulevard Raises $75B, Despite Pandemic Challenges
Boulevard, a Los Angeles-based beauty tech startup, has raised $75 billion from investors, despite facing challenges during the pandemic.
The company’s platform allows users to build and personalize appointment lengths for clients, depending on specific treatments and specialists. It also enables users to create profiles that can be applied to any bookings they make with a particular salon.
Boulevard’s business took an inevitable pause in the second quarter of 2020 as COVID-19 took hold, but it was bouncing back within a quarter of that time frame. The company reported that its customers and the industry in general are more recession-proof than some might have assumed.
International Expansion on the Horizon
Boulevard is now eyeing international expansion, with investors believing the startup is on solid footing in its home market. As the self-care industry continues to grow, so too will the role technology plays in creating seamless experiences for clients.
"We’re excited to support the Boulevard team as they continue to grow," said Eddie Kang, a partner at Point72 Private Investments. "Not only has Boulevard designed an elegant and visionary platform that fills a pressing need in a fast-growing industry, but they’ve also built a thoughtful, customer-centric culture validated through world-class retention."
Investors Backing the Startup
Boulevard has received backing from investors such as Point72 Private Investments, VMG Partners, BoxGroup, and Bonfire Ventures. These investors believe that Boulevard’s platform is well-positioned to capitalize on the growing demand for beauty tech solutions.
With its latest funding round, Boulevard will look to expand its operations internationally and further develop its platform to meet the evolving needs of its customers.
About the Author
Ingrid Lunden is a writer and editor for TechCrunch, covering mobile, digital media, advertising, and the spaces where these intersect. She has previously worked at paidContent.org and has written freelance articles for publications such as the Financial Times.
