Apple’s Creative Sticker Fight: A City-Wide Ad for iOS 10
Apple has just published a new video ad on its YouTube channel, and I’m excited to share my thoughts on it. As someone who’s been writing about recent Apple ads, I can confidently say that this one is no exception. Apple has outdone itself with a city-wide sticker fight that showcases the creative possibilities of iOS 10.
The Rise of Stickers in iMessage
With the release of iOS 10, Apple introduced stickers into iMessage, allowing users to install apps directly from the Messages app and add stickers to their messages. This feature may seem simple at first glance, but it’s a game-changer for messaging apps. Compared to other platforms, iOS 10 allows users to combine multiple stickers and add them to an existing text message – just drag and drop it into the messaging area.
The Power of Stickers
I have to admit that my favorite sticker app is Sticker Pals, but Apple’s ad showcases dozens of different sticker packs. With this level of creativity, there’s something for everyone. But what I find particularly impressive is that very few people know that you can combine multiple stickers. This feature is often overlooked, and Apple’s ad does an excellent job of highlighting it.
Apple Ads: More Than Just Marketing
One thing that sets Apple apart from other tech companies is its approach to advertising. Rather than just showcasing the features of their products, Apple ads are designed to educate users about the little things that make their devices stand out from the competition. This approach not only reinforces the idea that customers made the right choice when they opted for an iPhone but also speaks volumes about Tim Cook’s commitment to customer satisfaction.
The Ad Itself
Today’s ad is a cheerful and energetic video filled with teenagers running around, slapping stickers on people, food, and objects. The message is clear: messaging apps are no longer just for typing – they’re a canvas for creativity and self-expression. The ad turns a boring messaging app into a pop culture symbol, pitting users against each other in a game of sticker combat. Are you team blue bubbles or team green bubbles?
The Impact of Apple’s Ad Strategy
Apple’s commitment to educating its customers about the features of their products is a testament to the company’s dedication to customer satisfaction. By making users discover new things about their devices, Apple reinforces the idea that customers made the right choice when they opted for an iPhone.
Romain Dillet: Senior Reporter at TechCrunch
As someone who’s been writing about technology and tech startups for over 3,000 articles, I can confidently say that Romain Dillet is one of the most knowledgeable tech journalists in town. With a deep background in startups, privacy, security, fintech, blockchain, mobile, social media, and more, Romain has established himself as an influential voice on the European tech scene.
Romain’s Background
Based in Paris, Romain started his career at TechCrunch when he was just 21 years old. With over a decade of experience under his belt, he’s covered some of the biggest stories in the tech industry – including scoops on large acquisitions from Apple, Microsoft, and Snap.
Romain’s Expertise
Not only is Romain an expert in tech journalism, but he’s also a developer who understands the technology behind the tech. He has a deep historical knowledge of the computer industry for the past 50 years, allowing him to connect the dots between innovations and their impact on society.
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